The How
ARRAY | /əˈrā/
noun
an impressive display or range of a particular type of thing.
verb
display or arrange (things) in a particular way
Hi, it’s me, Erika! I am the owner and creative director of ARRAY Creative Design. It is safe to say we all started this year with a different frame of mind, different goals, and definitely a different outlook on life. As I lean into the changes 2020 has lead us to, I am blessed to say it lead me to launching ARRAY.
As we embark on this new creative adventure together, I thought it would be great to introduce you to how ARRAY was born.
ARRAY was developed unexpectedly but in the most vulnerable and raw form of a business. To keeps things short and sweet... I wanted to express my creative self during a time of pause and uncertainty. I wanted to spark joy, love, and inspiration, to an industry that was deeply hurting. And most importantly I wanted to press into who I was as a designer and a creative.
If you were to tell me at the start of 2020, that I would have launched my own event design brand during a pandemic, I would have smiled and thought you were crazy… but here we are and my heart couldn’t be more happy.
Coming up with ARRAY was somewhat serendipitous. I always knew I would be in the design world but didn’t know exactly in what type of role I would play. As I prayed about what this year was going to be and who I wanted to become throughout it, I kept thinking, “I have an array of talents, I can do an array of things”. As I started to categorize my skill set as “array”, I leaned into the fact that as a designer we bring together an array of elements to create and to inspire… and that was the goal. To Inspire!
So here we are, 9 months into a pandemic and starting an event design brand in an industry that is struggling, but my heart couldn’t be happier and I can’t wait to have you follow along!